Caroline Liao

Caroline Liao

Marketing & Media

Melbourne, AU
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hi! i'm caroline ✦

ABOUT
ME

Marketing and media student with experience across event design, content production and social strategy.

Caroline at baseball
University of Melbourne

BA Media & Communications

University of Melbourne

I speak

Cantonese

Mandarin

English

Screen printing

I love screen printing

★ ✦ ★ ✦ ★ ✦

Skills

Caroline

Marketing & Content

  • Social media management
  • Content creation
  • Copywriting
  • Email marketing
  • Campaign planning
  • Event coordination
  • Audience engagement
  • Brand positioning

Design & Creative

  • Adobe Premiere Pro
  • Photoshop
  • Illustrator
  • Canva
  • CapCut

Platforms & Tools

  • Hootsuite
  • Marketo
  • Meta Ads Manager
  • Mailchimp
  • Google Analytics

Portfolio

content creation ✦ design events & marketing 2024 – 2025
Le Grange
Gallery↗

Contemporary Art Gallery
Melbourne

Brunswick, Melbourne VIC 3056

Event Poster & Content Designer

Designed promotional posters and social assets for Le Grange Gallery — a contemporary art gallery in Melbourne supporting emerging and established artists through exhibitions, events and community programming.

Event Posters

Poster 1
Poster 2
Poster 3
Poster 4
Poster 5
Poster 6
Poster 7
Poster 8
Poster 9
Poster 10

Concepts

Self-initiated campaigns & creative briefs

B2B Campaign Concept

SHIFT — Origin Energy

Commercial Solar Division

View full concept ↗

Concept campaign for Origin Energy's commercial solar division. Built around a closing rebate window and rising energy costs, aimed at business decision-makers. Four formats: hero print, trade press, LinkedIn and OOH.

SHIFT Hero Print
Hero Print A2 Portrait
Trade Press Ad
Trade Press AFR Full Page
LinkedIn Post
LinkedIn Post Sponsored · 1.91:1
OOH Transit Panel
OOH Panel Transit · 16:5
Social Campaign Concept

TONGUE TIED

Self-initiated · Multilingual Identity

Self-initiated campaign exploring what it means to live between languages — drawing from personal experience speaking Cantonese, Mandarin and English. Warm, typographic-led identity across hero poster, social cards, Instagram stories and OOH.

Tongue Tied Hero Poster
Hero Poster A2 Portrait
Tongue Tied Social Card
Social Card Instagram · 1:1
Tongue Tied Instagram Story
Instagram Story 9:16 Portrait
Tongue Tied OOH
OOH Bus Shelter Wide · 16:5