Caroline Liao

Caroline Liao

Marketing & Media

Melbourne, AU

hi! i'm caroline ✦

ABOUT
ME

Marketing and media student with experience across event design, content production and social strategy.

Caroline at baseball

BA Media & Communications

University of Melbourne

I speak

Cantonese

Mandarin

English

Screen printing

I love screen printing

★ ✦ ★ ✦ ★ ✦

Skills

Caroline

Marketing & Content

Social media management
Content creation
Copywriting
Email marketing
Campaign planning
Event coordination
Audience engagement
Brand positioning

Design & Creative

Adobe Premiere Pro
Photoshop
Illustrator
Canva
CapCut

Platforms & Tools

Hootsuite
Marketo
Meta Ads Manager
Mailchimp
Google Analytics

portfolio

(click on each file to explore!)

Events &
Marketing Content
Creation Design

Le Grange
Gallery^↗

Contemporary Art Gallery · Melbourne

Brunswick, Melbourne VIC 3056

Designed promotional posters and social assets.
Coordinated events.

Event Posters

Fluid Sculpture Rabbit

NGV Pharaoh Exhibition Tour

Cross Culture Seminar

Mural Adventure Street Art Workshop

Multimedia Floral Creation Event

Double Seventh Festival

Fostering Cultural Integration – Geelong Gallery

Migrant Women in Australia

Aboriginal Art – Melbourne Drill Hall

Paint Workshop

Content Creation · 2024 Flortte^↗

Lip Gloss

Developed visual content and social assets.
Product storytelling and campaign styling.

Brand Moodboard

Mini Makeup Bag Campaign

New Series Preview

Fruit Salad Lipgloss

B2B Campaign Concept

Origin Energy

Commercial Solar · SHIFT Campaign

View full concept ↗

Concept campaign for Origin Energy's commercial solar division.
Four formats: hero print, trade press, LinkedIn and OOH.

Trade Press

Trade Press AFR Full Page

LinkedIn Post Sponsored

Social Campaign Concept

Hector's Deli

Morning Mercy · Self-initiated

@hectors_deli ↗

Self-initiated social campaign for Hector's Deli.
Instagram posts, OOH panels and typographic merch.

Cinnamon Scroll

Hector's Deli

Morning
Scroll

Richmond · Fitzroy · South Melbourne

Morning Scroll Instagram · 1:1

Flaky Pastry

Hector's Deli

Daily
Bread

Richmond · Fitzroy · South Melbourne

Daily Bread Promo Poster

Hector's Bag

Hector's Deli

Take
Away

Richmond · Fitzroy · South Melbourne

Take Away OOH Panel

Hector's Store

Find
Us

Hector's Deli Richmond · Fitzroy · South Melbourne

Find Us Campaign Graphic