Marketing & Media

Caroline Liao

Marketing and media student with experience across event design, content production and social strategy.

BA Media and Communications, University of Melbourne

Skills

Marketing & Content

Social media management
Content creation
Copywriting
Email marketing
Campaign planning
Event coordination
Audience engagement
Brand positioning

Design & Creative

Adobe Premiere Pro
Photoshop
Illustrator
Canva
CapCut

Platforms & Tools

Hootsuite
Marketo
Meta Ads Manager
Mailchimp
Google Analytics

Portfolio

Marketing & Events Intern — Le Grange Gallery — 2024 – 2025

Designed promotional materials for the gallery's events programme throughout 2024–25. Posters, social assets and event slides across workshops, exhibitions and cultural seminars in Melbourne.

Fluid Sculpture Rabbit Workshop 27 Oct · Le Grange Gallery

NGV Art Tour — Pharaoh 2 Oct · NGV

Bridging Eastern and Western Traditions Through Art

Bridging Eastern & Western Traditions Le Grange Gallery

Mural Adventure 25 Aug · Pelican Studios

Floral Arrangement Workshop 24 Aug · North Melbourne

Double Seventh Festival 24 Aug · Meat Market

Aboriginal Art Seminar 25 May · Drill Hall

Public Relations & Events Assistant — Vnova — 2023 – 2024

Developed integrated digital campaigns across social, paid and email channels. Produced content and managed collaborator and influencer partnerships to grow brand reach and engagement. Conducted post-event analysis to surface insights and inform future campaign planning.

Concepts

Self-initiated campaigns & creative briefs

B2B Campaign Concept

SHIFT — Origin Energy

Commercial Solar Division

View full concept ↗

Concept campaign for Origin Energy's commercial solar division. Built around a closing rebate window and rising energy costs, aimed at business decision-makers. Four formats: hero print, trade press, LinkedIn and OOH.

Hero Print A2 Portrait

Trade Press AFR Full Page

LinkedIn Post Sponsored · 1.91:1

OOH Panel Transit · 16:5